Transforming Corporate Training With Gamification with Brian Harkins of Topgolf

In this episode, Brian Harkins, Director of Training at Topgolf, shares his unique journey into Learning and Development, his vision for the future of training and the innovative ways Topgolf incorporates fun and engagement into its learning programs.

Key Takeaways:

(02:44) Topgolf’s mission is “selling fun,” which they integrate into their learning programs through gamification.
(04:01) Technology advancements, particularly AI, have transformed L&D over the past five years.
(05:06) AI will further accelerate content creation but the need for human context and editing remains.
(05:41) Microlearning is crucial for the upcoming generations who prefer brief, digestible content.
(06:51) How to make learning content “idiot-proof.”
(11:36) Visual design is essential in instructional materials.
(12:18) Instructional designers with skills in writing, creativity and visual design are rare and highly valuable.
(14:10) Brian recommends Simon Sinek’s “Start with Why” as essential reading for leaders and change management.

Resources Mentioned:

Training Magazine Network

“Start with Why” by Simon Sinek

One Tree Planted – Monarch Restoration Project

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